This glossary defines key terms and modules used in the Kigo Pro system, helping users—whether internal admins, partners, or advertisers—navigate and understand the platform’s core features. Use it as a quick reference to support your work across campaign management, analytics, and business operations.
| Term | Description | Notes |
| Ad | An Ad is the individual promotional unit that is shown to users. It includes the creative content (text, image, video), name, description, and duration criteria. | It is the more granular level in the Advertising schema. |
| Ad Group | An Ad Group is a collection of one or more ads. It allows for organizing ads under a shared targeting strategy or campaign goal. | “..Someone creates the ad group. And then goes in and checks the boxes next to the promoted campaigns that are going to be linked for that ad group.” For V2:
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| Ad Manager | The Ads Manager is the interface or tool used to create, manage, and monitor ads and ad groups. It includes features like:
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| Analytics & Reporting Module | A comprehensive analytics section delivering real-time insights into campaign performance, revenue tracking, and user engagement. | The module provides interactive visualizations, a flexible report for customization, and Power BI integration. |
| Business Management Agent | An AI-powered assistant that provides automated optimization recommendations and predictive insights across the platform. | The module monitors campaign performance, suggests targeting improvements, automates routine tasks, and identifies opportunities for growth. |
| Ads & Offer (Advertiser side) Management Module | A unified workspace for creating and managing both free and promoted offers across the Kigo network. | Enables users to design Ad Groups, configure targeting, manage distribution, and optimize performance. |
| Ad Group Manager | User role responsible for Ad Group creation, performance monitoring, and offer management. | Can create and manage campaigns but has limited administrative permissions. |
| Catalog | The collection of available offers that can be added to publisher promoted campaigns. | Merchants/brands create offers that get added to catalogs. |
| Dashboard | The primary landing page after authentication, providing users with immediate access to key features and real-time performance metrics. | Includes performance overview, quick actions, and role-specific views. |
| Enterprise Account | Top-level organizational account in Kigo Pro that can have multiple programs, brands, and user accounts beneath it. | Example: John Deere as an enterprise with dealer partners |
| External Users | Partners, merchants, advertisers, and other non-Kigo employees who access the platform. | Access is provided through social sign-in or email/password combinations with mobile verification. |
| Internal Users | Kigo employees who access the platform through Okta SSO. | Includes roles such as Super Admin, Merchant Admin, Campaign Manager, and Viewer. |
| Item-level Offer | Kigo Pro offer type that applies to specific items (e.g., "$2.00 off New Chapter Men's Multivitamin"). | Contrasts with transaction-level offers |
| Kigo Loyalty Media Network | Kigo's network of 130M+ engaged members across various loyalty programs. | Offers can be promoted across this network through campaigns. |
| LOCAL+ | A specific distribution channel within the Kigo network where premium ad placements are available. | Used for Promoted Offers campaigns |
| Merchant | The entity responsible for creating offers and potentially running campaigns to promote these offers. | Some merchants will also be advertisers, while others will not. |
| Merchant Admin | User role with full access to business profile, location management, offer creation/editing, campaign creation and management, analytics and reporting access, and user management for locations. | Can have only one Agency. |
| MOM Database | The merchant and offer management database that serves as the repository of merchants and offer objects. | Campaign managers select offers from this database |
| MyPerks | Example implementation of promo code token type in Kigo Pro. | Used in specific client implementations |
| Offer | A discount, deal, or promotion created by a merchant that can be delivered to users. | Different types of offers include promo codes, show-and-save offers, vouchers, etc. |
| Partner | Top tier of account hierarchy that manages multiple programs, controls branding and settings, administers partner-wide users, and views aggregated analytics. | Examples include Augeo, ampliFI, etc. |
| Partner-Agency Admin | User role with the ability to manage multiple Merchant Admins and access Merchant Admin features. | Has broader permissions than individual Merchant Admins. |
| Power BI Integration | Embedded analytics dashboards that provide real-time performance visibility. | Updated multiple times per day with custom visualizations potentially being developed internally in the future. |
| Premium Ad Placement | Specific high-visibility locations across TOP, Local+, and other platforms where promoted offers are displayed. | Part of the Promoted Offers campaign type. |
| Program | Managed under partner accounts, controls program-specific settings, manages program users, views program analytics, and creates/manages campaigns. | Examples include LexisNexis or any of Augeo's clients. A partner can have multiple programs. |
| Program Administrator | Kigo Pro user role that manages program access, rules, campaigns, tokens, budgets, and reporting. | Higher level of access than Campaign Manager |
| Program Campaign | Targeted initiatives designed for clients, such as the oil promotion campaign for John Deere. | Linked to publishers in the Partner > Programs > Campaigns hierarchy. |
| Program Partner Administrator | Kigo Pro role for managing partner program access for an invited participant of the business account. | Example: Independent John Deere dealer administrators |
| Program Promotions | Program Promotions" are a thing we run temporarily for a specific program. | For instance "Pizza Deals" for Bank of America will be a "Program Promotion" |
| Publisher | Entity that distributes offers to users, typically through a loyalty program. | In the Publisher world, the hierarchy is Partners > Programs > Campaigns. |
| Sponsored Offers | Kigo Pro advertising feature allowing merchants to promote offers to targeted customers. | Similar to Promoted Offers |
| Super Admin | User role with full platform access, system configuration capabilities, global user management, and full control over features. | Assigned through Okta permissions for internal users. |
| Token Types in Kigo Pro | The various digital asset types supported in the platform, including: Transaction-level Offers, Item-level Offers, Gift Cards, Offer Bundles (Boosts), Achievements, Badges, Promotion Codes | Campaign managers can select and organize different token types |
| TOP/Marketplace | "The Offers Platform" – One of Kigo's distribution channels for offers. | Premium ad placements include positions in TOP. |
| Transaction-level Offer | Kigo Pro offer type that applies to entire transactions (e.g., "20% off purchase of $20+"). | Contrasts with item-level offers |
| Viewer | User role with read-only analytics access. | Limited to viewing data without making changes. |
This glossary defines key terms and modules used in the Kigo Pro system, helping users—whether internal admins, partners, or advertisers—navigate and understand the platform’s core features. Use it as a quick reference to support your work across campaign management, analytics, and business operations.
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